Monday, February 4, 2008

Competition and The Market

We are investing our own money in creating a person-to-person direct selling company, educating consumers about essential oils, and bringing the products to market. We will compete in the $30 billion U.S. direct sales channel with Avon, Amway, Mary Kay, Nu Skin, Tupperware, and others. The major consumers in the multi-billion dollar global essential oils market are the United States (40%), Western Europe (30%) and Japan (7%), with trade in essential oils and related products increasing at roughly 10% per year. We already have very strong customer and distributor prospects in the U.S., Europe, Japan, and Taiwan. We anticipate pre-launch activity starting in April/May of "08 and an August/September '08 official launch.

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