Successful First Sign Up Meeting!

Wow!!! It was magic. Justin Harrison, our Lead Master Distributor, was, well..."Masterful". Dr. Hill was Awesome! We had 40+ of our most excited new friends of DoTerra. Most, if not all, were brand new to oils and network marketing, but many of whom have already achieved high levels of success in their lives.

For our third meeting ever, and first opportunity to sign up, we were very very pleased! It is absolutely true that we have a long long way to go. We are in humble beginnings for sure, but this kind of response just fuels our fire!

Certified Pure Therapeutic Grade™

We will provide Certified Pure Therapeutic Grade™ (CPTG™) essential oils. There are four grades of essential oils - 1) Grade A essential oils are pure therapeutic quality (highest grade) and are usually made from naturally (often organically) grown plants distilled at the proper temperatures using steam distillation. This is the category that all of DoTerra's essential oils and essential oil-enhanced products are in. Gas Chromatograph and Mass Spectrometry (GCMS) testing standards will be used to "Certify" the highest quality standards in the industry, meeting or exceeding ISO and AFNOR standards.

The other categories of essential oils (for reference) are as follows: 2) Grade B essential oils are food grade; they may contain synthetics, pesticides, fertilizers, chemical/synthetic extenders, or carrier oils. 3) Grade C oils are perfume grade and may contain the same type of adulterating chemicals as food grade oils. They also usually contain solvents which are used to gain a higher yield of oil. 4) Floral Water is a byproduct of the distillation process and can be very high quality if it comes from a Grade A distillation process. Accordingly it is of very low quality if it comes from poor quality raw materials and/or poor distillation processes.

The Scientific History!

Antiviral and Antimicrobial Properties of Essential Oils, by Dominique Baudoux (Excerpts)

During the 1960s, Dr Jean Valnet gave rise to the rebirth of aromatherapy, which split up into several schools, allowing thousands of doctors to get familiar with an anti-infectious technique not acknowledged by medical schools. Encouraged by hundreds of thousands of patients, a wide-ranging movement was born.

Anti-Infectious Properties
Antibacterial

This is the most widely studied area of essential oils; this property is the only one that is really well-known and used regularly. In fact, many people associate 'aromatherapy' with 'anti-infectious therapy'.

The capacity of essential oils to neutralize germs is now irrefutable. Experimental studies were undertaken in France by Chamberland as early as 1887. In I888, Cadeac and Meunier published the results of their own research (Annales de l'Institut Pasteur). Many in-vitro confirmations were performed by pharmacists and doctors; results were conclusive. In his book, Antiseptiques Essentiels, published in 1938, René-Maurice Gattefosse described the already considerable advancement of the research.

Molecules with the highest anti-bacterial coefficient are: carvacrol, thymol and eugenol; all three are phenols. Not a phenol (but related, with a benzenic core), cinnamic aldehyde has an anti-infectious activity comparable to phenols. Thanks to these four molecules, any aromatherapy-savvy practitioner will be able to master most common infections.

Alcohols with ten carbon atoms (or monoterpenols) come immediately after: geraniol, linalool, thujanol and myrcenol, terpineol, menthol and piperitol are the most well-known. Reliable, broad-spectrum molecules, they are useful in numerous cases of bacterial infections. Aldehydes are also somewhat antibacterial; the most widely used are neral and geranial (citrals), citronnellal and cuminal.

Ketones are interesting for the treatment of mucupurulent infectious states (usually a strictly indirect action): verbenone, thujone, borneone (camphor), pinocamphone, cryptone, fenchone, menthone, piperitone and carvone.

Anti-Fungal
Fungal infections are a hot topic today, due to the overuse and abuse of antibiotics by most members of the medical profession; as we all know, antibiotics are first and foremost microscopic fungi. The molecular groups with the strongest antibacterial action are also active on fungi. However, treatment must be over a longer period. Fundamental studies have also revealed the anti-fungal activity of alcohols and sesquiterpenic lactones.

Antiviral
The mad parasites of any and all forms of life, viruses give rise to pro-teiform pathologies, some of which medical science can do nothing to cure. Classic responses to these infections are very limited, so essential oils are a godsend in treating viral problems, from the most common to the most fearsome.

Molecules from many chemical families have shown an in-vitro antiviral activity, among them monoterpenols and monoterpenals.

Ketones, and especially rare cryptone, have shown an interesting capacity to fight naked viruses.

Aldehydes, whether used internally or in the atmosphere, are good complementary treatments for patients with viral infections.

Generally, viruses are highly sensitive to aromatic molecules, and some severe viral pathologies may show a vast improvement following their use. A fact of the highest interest, unearthed during fundamental research and clinical experiments: normal cells of patients under aromatic treatment seem to acquire a special resistance to viral penetration.

(end of article)

Other examples of published articles on essential oil research, especially those in medical journals:

Dr. Kurt Schnaubelt's book "Medical Aromatherapy" has a list of some basic research, including the following:

1960: Maruzella demonstrated antibacterial and antifungal effects of hundreds of aromatic compounds

1987: Deininger and Lembke demonstrated antiviral activity of essential oils and their isolated components

1973: Wagner and Sprinkmeyer in 1973 did research on a 170 year old blend of distilled oils still available in Germany. The effects of melissa and the other oils in Kosterfrau Melissengeist had been empirically known since Paracelsus (about 1500). They concluded that, with varying degrees of intensity, there was an inhibiting influence on all the bacteria tested, (Pneumococcus, Klebsiella pneumoniae, Staphlococcus aureus haemolyticus, Neisseria catarrhalis, Streptococcus haemolyticus, Proteus vulgaris, Hemophilus influenza, Haemophilus pertussis, Candida albicans, Escherichia coli-Aerobacter group, various Corynnebacteria, and Listeria) and stated the large spectrum of this inhibitory action is as broad as or even greater than that of wide-spectrum antibiotics.

Schnaubelt lists even earlier basic science research showing it has been known a long time that essential oils have antimicrobial effects:

1800-2002: Numerous animal and in vitro studies - evidence that all essential oils are antiseptic, some more than others and that many are effective against certain fungi, bacteria and viruses.

1881: Koch demonstrated the bactericidal action of essence of turpentine against anthrax spores

1887: Chamberland demonstrated bactericidal activity of essences of oregano, cinnamon and clove on bacillus anthracis1910: Martindale showed essential oil of oregano is the strongest plant-derived antiseptic known to date, 25 to 76 times more active than phenol on colobacillus.

The Problem

Unfortunately, Western Medicine focuses on diseases and not people, leaving gaps in physical, emotional, and spiritual healing. For this reason, bridges must be built between the millions of Americans practicing alternative medicine and the powerful world of modern medicine. Many people utilize mainstream medicine for diagnosis and basic information, while turning to alternatives for what they believe to be health-enhancing measures. Studies indicate that a majority of people use alternative approaches in conjunction with conventional medicine.

Wellness is already a major concern and continues to rise in America. According to Paul Pilzer, a leading wellness industry authority, and others, they project the $400 billion Wellness industry to be the next trillion dollar U.S. industry by approximately 2010. This is a growth rate of $250 million per day. This growth is being driven by the aging baby boomer generation and by the modern lifestyle which is full of stress, pollutants, toxins, lack of exercise etc, all of which fuel premature aging and increase in disease.

Western medicine and Alternative Medicine worlds are merging, but people do not know how to take advantage of this opportunity. In three separate research surveys that surveyed 729 schools in the United States (125 medical schools offering a MD degree, 19 medical schools offering a Doctor of Osteopathy degree, and 585 schools offering a nursing degree), 60% of the standard medical schools, 95% of osteopathic medical schools, and 84.8% of the nursing schools teach some form of CAM. Increasing the funding for research of alternative medicine techniques was the purpose of the National Center for Complimentary and Alternative Medicine. NCCAM and its predecessor, the Office of Alternative Medicine, have spent more than $200 million on such research since 1991.

The Team

Dr. David Hill, D.C.: Dr. Hill is well known throughout the industry as a premier knowledge expert on wellness and essential oils. As the former administrator of a well known health clinic, Dr. Hill managed a staff of over forty professionals for several years, treating hundreds of patients in the process. For the past three years, he and his team have developed educational seminars that have been seen by literally tens of thousands of people during his tenure. The demand for such education continues to grow which made these seminars a significant profit center. Dr. Hill has authored and published a number of very successful books, brochures, and pamphlets. The latest book to be released was Nature’s Living Energy, which sold out its first printing in less than a week. Dr. Hill’s ability to communicate effectively with other medical professionals quickly wins their respect and trust. He also has the innate ability to communicate with the mainstream public regarding health issues, proving solutions in a language they can understand. His sincere interest in each individual makes him an immediate favorite with all who know him.

David Stirling: Dave has extensive experience and education in business management, with BS and Master degrees in business. He has most recently chaired the executive management team for a large essential oils company, which team took the company from near bankruptcy to a solid position of profitability, doubling revenues in just over three years. Dave also has a solid background in technology, overseeing I/T development and engineering efforts for a billion-dollar company. Dave’s strength is in his ability to see what can be, while inspiring the same vision in others. He will tell you this is only accomplished through loyal and trusted friends who are highly skilled and competent in their areas of expertise.

Emily Wright: Emily has spent the last decade managing the many facets of the essential oils business, spending the past four years in Executive Management for a large multinational network marketing company. She is passionate about sharing the amazing benefits of essential oils with the world and desires to create a welcoming atmosphere for many to call home. Her hands-on experience and understanding of global sourcing of oils and quality assurance practices has allowed DōTerra the ability to offer nature’s purest essences, sourced from the most pristine regions around the globe. Emily also has vast experience in all facets of distributor success and leadership. She is best known for her positive outlook, bright smile, and make-it-happen attitude.

Gregory Cook: Greg has spent that last 15 years overseeing international development for one of the largest companies in the industry. During this time he has opened over 40 different international markets in Eastern and Western Europe, North and South Asia, and South America. Greg also served as the Founding General Manager of one of the most successful markets he opened and later as Regional Director for all Latin America. He is known as one who will find a way when others say it cannot be done. Greg is well schooled in all aspects of the business and maintains an exhaustive network of key and trusted contacts throughout the world. He is a catalyst for finding and managing key opportunities which keep everyone else in a company very busy.

Jeffrey Cardon: Jeff has owned and operated many of his own successful businesses over the last 15 years. Prior to entering the law, Jeff also spent several years in Distributor Compliance and customer relations positions during the early years in one of the ten largest direct selling companies in the industry managing to acquire an intimate understanding of the intricate parts of that business. Since entering the law Jeff has operated a strong legal practice focusing largely on sophisticated corporate and real estate transactions, and complex business and estate planning.

Competitive Advantages (The Magic)

First, we bring the most pure and effective essential oils to the market. Over the years, members of our team have become widely known and respected throughout the essential oils world. Because of this life experience, we have recently been able to uncover sources of essential oils that have never been previously known. Second, as an alternative wellness company, we embrace modern or western medicine in a complimentary fashion, and are in process to partner with world-renowned hospitals and physicians. Third, we have partnered with Dr. David Hill to provide the highest level of education and training for thousands of consultants on the benefits and use of essential oils. Fourth, we have partnered with well-known authorities to represent our image and commitment to a premium quality and to authenticate the message and direction of the essential oils market. Fifth, we offer the most compelling compensation plan of any essential oils company to incent strong product retail sales and business building.

Competition and The Market

We are investing our own money in creating a person-to-person direct selling company, educating consumers about essential oils, and bringing the products to market. We will compete in the $30 billion U.S. direct sales channel with Avon, Amway, Mary Kay, Nu Skin, Tupperware, and others. The major consumers in the multi-billion dollar global essential oils market are the United States (40%), Western Europe (30%) and Japan (7%), with trade in essential oils and related products increasing at roughly 10% per year. We already have very strong customer and distributor prospects in the U.S., Europe, Japan, and Taiwan. We anticipate pre-launch activity starting in April/May of "08 and an August/September '08 official launch.