Showing posts with label Competition. Show all posts
Showing posts with label Competition. Show all posts

Monday, February 4, 2008

Competition and The Market

We are investing our own money in creating a person-to-person direct selling company, educating consumers about essential oils, and bringing the products to market. We will compete in the $30 billion U.S. direct sales channel with Avon, Amway, Mary Kay, Nu Skin, Tupperware, and others. The major consumers in the multi-billion dollar global essential oils market are the United States (40%), Western Europe (30%) and Japan (7%), with trade in essential oils and related products increasing at roughly 10% per year. We already have very strong customer and distributor prospects in the U.S., Europe, Japan, and Taiwan. We anticipate pre-launch activity starting in April/May of "08 and an August/September '08 official launch.